MILESTONE:
We have chosen to focus on several user-groups for our target audience. Instead of basing the market on a certain set of demographics, we are focusing on people with a certain set of needs. Primarily users who wish to connect to other individuals, due to limiting circumstances such as a busy lifestyle, being with stuck impersonal communication options(facebook, e-mail, texts etc) and being physcially restricted from staying in touch with others. Therefore the teens mapped out in the previous blog, and this shift worker are both included in the audience. Our primary user persona will be covered in a later blog (Christina).
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